In daily life, people often overlook the significance of small things Yet, it's these seemingly small things that often hold the most profound impact and potential for the world

In daily life, people often overlook the significance of small things Yet, it's these seemingly small things that often hold the most profound impact and potential for the world

Solution

Burts Bees will showcase how its products, like the humble chapstick, embody the philosophy that "the little things make a big difference". Through storytelling and visual narratives, the campaign will shine a spotlight on ordinary individuals achieving extraordinary feats, as well as the subtle wonders of nature that leave lasting impressions.

Trailer

Small things make a big difference