JOB ROLE, COMPANY + DATE

New Business & Accounts Intern, PACO Collective (Jun – Aug 2024)

RESPONSIBILITIES

During my internship as a New Business and Accounts Intern, I played a key role in driving agency operations and client growth. I meticulously curated RFPs, documentation, and presentations to support both new and existing business opportunities, showcasing my dedication to detail. My daily research and proactive outreach efforts were instrumental in identifying and engaging potential clients, while I ensured compliance and accuracy by managing applications for supplier diversity portals and search consultant databases.

I collaborated closely with cross-functional teams including Media, PR, Creative, Strategy, and Accounts gaining a comprehensive understanding of how each department contributes to the agency’s success. Beyond this, I supported in-depth research for Exelon subsidiaries and crafted a compelling White Sox creative brief, which was presented to and well-received by leadership. Additionally, I actively participated in high-level pitch and check-in meetings with clients such as BMO Bank and Exelon, deepening my insights into agency operations and client relationships.

WHAT I LEARNED

The skills and qualities I learned within this role helped me understand how to work effectively with people across all areas of an advertising agency. Whether collaborating with creative, media, PR, or budgeting teams, I refined my ability to communicate professionally and adapt to different perspectives, ultimately strengthening my ability to contribute to integrated campaigns.

ACHIEVEMENTS

One of my proudest achievements was winning the "Idea Most Likely to Succeed" during an inner-agency competition. This challenge required creating a campaign alongside colleagues from diverse roles, many of whom were not typically involved in campaign development. Despite the chaos and stress, we delivered a successful and well-received presentation, showcasing the ability to collaborate under pressure and think strategically in a fast-paced environment.