Youtube TV
Youtubes Challange
YouTube TV aims to stand out as the top live TV provider against streaming and cable.
Lets look at the numbers
“TV watching is slightly more likely to be a social activity. A total of 51% of TV watchers typically watch television with others, with watching with a spouse or partner being the most common. "That said, a significant percentage (47%) normally watch TV alone."
Insight
People are having a bit too much fun watching TV by themselves these days
Solution
YouTube Live TV can stand out by emphasizing the joy of shared live TV moments
Big idea
Live Means Together
1 Minute Spot
45 sec spot
30 sec spot
Static
Never forget the moments
Extras