JOB ROLE, COMPANY + DATE

Creative Intern, The Lottery (Part-time, 2024)

RESPONSIBILITIES

In this role, I collaborated with a Senior Art Director from TBWA\Chiat\Day LA and a Brand Strategist from Zambezi, alongside other mentees, to develop a creative campaign deck for a presentation to recruiters. My contributions included writing and designing four commercials, creating copy for social media and traditional TV scripts, and conceptualizing billboard designs. Additionally, I played a hands-on role in designing branded materials such as a pillow and lunch pack.

WHAT I LEARNED

The skills and qualities I learned within this role centered on collaborating with experienced professionals in advertising.

I gained valuable insights into the strategic and creative processes, learning to follow senior mentors' guidance and turn ideas into impactful campaigns.

ACHIEVEMENTS

I was proud that we created an idea that earned approval from our senior mentors. Collaborating with my group members, we overcame the challenge of aligning strategy and creativity, resulting in some of my best work ever and a campaign we were all proud of.