Ebert Fest
Background
Roger Ebert, a renowned film critic, revolutionized film criticism with his insightful reviews. Ebertfest, established in his honor, aims to sell 1,000 weekend passes and promote ticket sales for its 25th anniversary.
The Problem
Many see traditional film festivals as exclusive and elitist, leaving people feeling excluded. They crave a more inclusive and community-focused event.
Opportunity
Ebertfest provides a chance to redefine the traditional film festival, emphasizing inclusivity. This campaign will highlight the festival's welcoming atmosphere, appealing to a broader audience with symbols like the "thumbs up community" and film reels.
Thumbs Up Community
Static
The Reel Feel
Movie Poster Ideas
Extras
