This campaign was created for the Q2 Breaking and Entering Competition - View Brief Here - You can also view my full deck here

The Challenge

Letting millennial parents know that Tony’s Chocolonely is the ideal guilt-free indulgence for their children by balancing digital and traditional tactics while staying true to the brand's ethical values and identity.

Insight

Millennial parents are searching for a hero in a world where chocolate often hides a dark side. They need a treat that stands for justice.

Promise

Tony’s Chocolonely is on a mission to make chocolate that’s not just a treat but a force for good. Every bar is crafted with integrity, ensuring that parents can be the heroes their kids look up to, making a choice that’s right for both their family and the world.

Call To Action

Join Tony’s in the fight for a fairer chocolate industry. It’s time to make the heroic choice that sets a powerful example for the next generation.

Idea

Tony’s Chocolonely Is the Hero of the Chocolate Industry

                               Social

Featuring: Wrapper Stories

The idea:

The Wrapper Stories create an engaging and meaningful connection between Tony’s Chocolonely chocolate bars and children by incorporating stories directly onto the wrappers. These stories are not just entertaining ; they are designed to teach valuable life lessons and emphasize important themes like kindness, acceptance, and ethical values.